Taylor Swift’s Eras Tour makes $126 million in silver screen debut
Jenny Goldsberry
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Musician Taylor Swift’s film debut of her recent Eras Tour earned $126 million this weekend.
The ticket sales represent global sales, as some $98 million was made in the U.S. alone, per the Wall Street Journal. Swift released the film on the 13th, which she considers to be her lucky number. Her birthday is Dec. 13, and her very first album went gold after 13 weeks.
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Ticket sales for Swift’s tour in North America reached roughly $2.2 billion, per an August report from research firm QuestionPro obtained by CNN. Film screenings of the performance are also likely to boost revenue for the companies involved, as AMC Theatres, the only place where the film is showing, saw a 7% increase in shares Thursday morning. Shares continued to fluctuate during the day but remained on the uptick.
Some 90 countries will be screening the film, but the U.S. and Canada premiered the film first.
“I can’t thank you enough for wanting to see this film that so vividly captures my favorite adventure I’ve ever been a part of: The Eras Tour. And the best part is, it’s an adventure we’re still on together,” Swift wrote on X, formerly known as Twitter.
https://twitter.com/taylorswift13/status/1712254890725212641
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The Eras Tour beat Disney’s latest live-action release, Indiana Jones and the Dial of Destiny, in its opening weekend. Indiana Jones went on to make roughly $172 million in domestic total during the first two months of its release.
This film release comes in the middle of the Screen Actors Guild and American Federation of Television and Radio Artist’s strike against studios, which has gone on for over 90 days. The Alliance of Motion Picture and Television Producers has been unable to come to an agreement with the actors union over wage increases, streaming residuals, and protections against artificial intelligence. AMPTP represents Amazon/MGM, Apple, NBCUniversal, Disney/ABC/Fox, Netflix, Paramount/CBS, Sony, and Warner Bros, which have released films and series recently without the help of the actors promoting them per strike rules.