It’s Over! Bud Light Is No Longer America’s Top-Selling Beer!

Jeff Rainforth Culture, Jeff Rainforth, News

The people voted with their pocketbooks, and the people won! Extremists on the left are finding out that the majority isn’t with them and that they will fight back.

The Daily Caller reported:

It’s official, ladies and gentlemen! Bud Light is no longer No. 1!

And your new champion: Modelo Especial. They have slid into the first place spot as America’s top-selling beer over Bud Light, who has been in turmoil ever since the Dylan Mulvaney fiasco.

Over the course of 2023, sales of Modelo at grocery and beer stores have surpassed Bud Light‘s, according to new NIQ data via CNN. It’s reportedly the first time in history that Modelo has beaten Bud Light on a year-to-date basis. Modelo got the No. 1 ranking with 8.34% share of dollars spent on beer through August 12 compared to Bud Light’s 8.28%.

The switching of positions is truly historical, since Bud Light has been the United States’ best-selling beer for a strong portion of the last two decades, per CNN.

Take your victory lap, folks! We won!

And this is perfect timing too, with the first weekend of college football coming up. So to celebrate both college football coming back and Modelo Especial taking over Bud Light’s top spot, I’m getting a personal six-pack of the Mexican goodness Saturday to go along with the couple of games that we have — Navy at Notre Dame and San Jose State at USC.

Email address:

Hmm … let’s make that two six-packs. One per game. Sounds like a fantastic weekend to me.

Sorry, Bud Light. You had it coming. And not just because of the Dylan Mulvaney nonsense, but because Modelo is straight up cooler. Their marketing is on point. Who doesn’t want to drink a beer that embraces strength and hard work?

The New York Post added:

Modelo Especial knocked off Bud Light from its decades-long perch as the nation’s top-selling beer in the wake of the Dylan Mulvaney controversy that sparked a boycott of the Anheuser-Busch brand.

Sales of Modelo at groceries and beer stores for the year outpaced Bud Light — the first time the brand has beaten Bud Light on a year-to-date basis, according to the latest data from NielsenIQ, whose figures were first reported by CNN.

Modelo, which is distributed in the US by New York-based Constellation Brands, had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported.

The Mexican lager has consistently beaten Bud Light in monthly sales over the course of the summer as consumers who once embraced the Anheuser-Busch brand struggled to fight off lingering resentment over the Mulvaney ad campaign.

Mulvaney, a transgender social media influencer with millions of followers, began touting Bud Light on her Instagram and TikTok accounts in early April, sparking outrage.

The ensuing anger led to boycott calls of Bud Light — which has been the nation’s top-selling beer for two decades.

For the week that ended July 29, sales of Bud Light fell 25.9%, according to data from NielsenIQ and Bump Williams Consulting.

The Anheuser-Busch brand saw sales decline by 26.8% during the week ended July 22 — which was slightly worse than the previous week’s slide of 26.1%.

In the four weeks that ended on July 1, Modelo topped Bud Light as the nation’s best-selling beer, capturing 8.7% of overall beer sales compared to just a 7% share for Bud Light.

Despite the bleak news, there are indications that Bud Light’s decline has bottomed out.

According to NielsenIQ data, Bud Light volumes were down 26.7% in recent weeks — a slight improvement from the 30% decline since the spring.

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